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Spa owners are retracing their roots, offering natural treatments that comprise hands-on, whole body therapeutic services without chemicals and artificial tools. Appealing to an increasing number of educated clients who read labels and see a link between illness and the use of chemical-laden products, natural spas are on the rise.

Customers seeking natural massage sessions tend to be upwardly mobile and success oriented. Many clients are women between the ages of 35 and 55, but natural spa environments are serving an increasing number of men.

What separates natural from traditional treatments? Offering natural services as part of massage therapy means that the focus is on the energy transmitted between therapist and client using the art of touch. Therapists use only pure products in a calm and soothing environment.

Massage therapists providing a natural experience should use intuition, empathy and pure intentions to promote health and wellness through touch. This helps to balance the client’s energy systems. Therapists should avoid wearing perfume or scented lotions.
 
A growing number of spas define natural as services rendered by a therapist’s hands — not machines — using pure products that contain no chemicals, synthetics or additives. Without the addition of synthetics, natural products can pack a powerful punch. Natural body care treatments, such as purifying body wraps and sea salt scrubs are popular.

Natural therapies can effect positive health changes. Natural services can help ease symptoms from depression and circulation disorders to stress-related problems and cancer.

Natural massage treatments support the circulatory, lymphatic and immune systems, which help to support the body’s innate ability to heal itself.

©The Academy of Massage Therapy and Bodyworks
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